November 29, 2022

Just Moments

Travel Groove

Cambria takes new prototype across the USA

Rendering of Cambria Hotels’ new prototype.

Cambria Motels is driving coastline to coast enlargement throughout its household United states of america industry with 4 groundbreakings and 10 new franchise agreements.

Developing on its strategy to frequently increase its footprint in sought-immediately after markets, Option Hotels International’s upscale brand name awarded 10 franchise agreements to establish its new hotel prototype.

Scaling to market

Introduced in late 2021, the new prototype is designed to develop the appropriate sized Cambria for the appropriate current market, aiding to lower the full price of proudly owning a Cambria lodge even though continuing to provide on core upscale hallmarks.

The most current option will proceed to supply signature facilities that enchantment to modern travellers. These new franchise agreements are aimed at supporting accelerate the brand’s existence in sought-following secondary markets and leisure destinations, which includes: Buckeye, Arizona Tracy, California Sacramento, California Palmdale, California Seekonk, Massachusetts West Yarmouth, Massachusetts Southaven, Mississippi Portsmouth, New Hampshire Medford, Oregon and Sevierville, Tennessee.

The right builders

Selection Hotels’ senior vice president of enhancement, upscale manufacturers, Mark Shalala explained: “Key to our continued success is operating with the proper builders in the correct marketplaces, which is why we are proud to offer nevertheless one more advancement possibility for new and current owners alike to increase their portfolio with the Cambria brand name.

“From the start out, Cambria has been revered among the visitors for providing an upscale merchandise that’s equally approachable and thoughtfully curated just for them. These exact tenets have constantly been central components of the brand’s benefit proposition, and are similarly mirrored in the newest prototype, which is intended to supply expense-efficient types and operational efficiency in a complex deal, so more owners can faucet into the increasing upscale market.”

Several groundbreakings

As the model grows both equally its structure-ahead, hybrid prototype and customized designed motels, it celebrated 4 back again-to-back again groundbreakings in much less than 10 days. This enlargement continues, inspite of the rise in interest costs and value of materials. In the initial quarter of 2022 the amount of domestic franchise agreements awarded for the brand has additional than doubled, as opposed to the exact period of 2021.

The the latest groundbreakings were in Rehoboth Beach front, Delaware a four-storey 90-room growth in Spokane, Washington a six-storey, 150-space residence in Burbank, California and the 3-storey, 115-room Cambria Resort North Conway, New Hampshire.

Doubling portfolio

Senior vice president for upscale models, Janis Cannon, said: “Cambria Motels has arrived. Soon after successfully doubling the dimension of our portfolio in the final 5 years, the brand is now situated in just about 75% of the leading US marketplaces, exactly where its style and design-ahead, regionally-tailor-made, upscale knowledge carries on to resonate strongly with contemporary travellers.

“Growth-minded developers have taken see as effectively, and the well known Cambria prototype presents this group a new prospect to accessibility the rewards of our phase-defining brand name, while streamlining fees and maximising operational efficiencies. These most recent enhancement milestones affirm our expansion system is working and alongside one another, with our expanding progress group, we glimpse forward to propelling the Cambria brand to new heights and new marketplaces – from scenic Cape Cod to downtown Albuquerque and outside of.”

There are currently additional than 130 Cambria accommodations open or underneath advancement throughout the US in metropolitan areas these types of as Chicago, Los Angeles, Nashville, New Orleans, Phoenix and Washington, DC.