The W Atlanta Midtown Lodge is in the midst of a alter of possession and rebranding, as indicated by the hotel’s just lately released new web-site and a hotel agent. The Resort Midtown, as the hotel will now be identified, was obtained by Schulte Hospitality Team for $160 million, and will branded as component of the Hilton Curio Assortment. The Curio Assortment includes 91 uniquely branded accommodations about the entire world all less than the management of Hilton. The Lodge has previously released its new web page, and according to a lodge agent, will totally changeover into the new manufacturer over the up coming two months. The hotel’s new website attributes images of the existing foyer and facilities, indicating the new model ideas to keep the hotel’s current aesthetic and clientele.
The lodge is found at the north stop of Midtown, at the intersection of Juniper Avenue and 14th Road NE. The W Atlanta Midtown initial opened at the area in 2009, giving each guest rooms and residences and swiftly became a trendy hub in the community. Even so, as reported by What Now Atlanta in 2010, the recession took a toll on household income and the assets went into foreclosures, regardless of the successful hotel procedure. On the other hand the home was ready to get well, and according to assets records, the hotel previous sold in August of 2015 for $94,800,000 to GV Midtown Proprietor LLC. No details have still emerged relating to how considerably this most new sale to Hilton established back again the global hospitality huge.
in 2019, both equally the W Atlanta Midtown and Buckhead places went beneath comprehensive renovations, the first major update of the Midtown area given that its opening in 2009. As documented by What Now Atlanta in 2019, all of the hotel’s 466 guest rooms, 33 suites and party spaces were “reimagined” as section of the renovations. The renovations were being led by the W Brand’s structure crew and Virserius Studio, a inside way of life branding business specializing in hospitality. The renovations ended up done concurrently with the re-opening of the Colony Sq. shopping shopping mall.
Just one can speculate that the COVID-19 pandemic severely effected the W Hotel Midtown’s ambitions publish-renovation, which may well have contributed to the modern sale to Hilton. What Now Atlanta arrived at out to the Hotel’s management for more information with regards to the new ownership and rebranding, even so further details have not been shared as of push time.
Correction: a earlier edition of this article wrongly indicated that Hilton had obtained the resort, when in fact, the new homeowners are Schulte Hospitality Team. The posting has been up to date to replicate this point.