It was from this vision and voyage of design and style discovery that Naturalmat was born, and today it stays accurate to its roots and hand would make beds, mattresses and bedding from solely normal materials for the retail, trade and hotel marketplaces, all just a couple ft from the Devon boatshed where by it all began. We stole five minutes of Mark Tremlett’s time to ask him a number of thoughts about the brand from collaborations through to sustainability.
Hotel Models: How did Naturalmat get begun in the lodge sector?
Mark Tremlett: In 2008 I was approached by Simon Woodroffe, the ex Dragon’s Den dragon and founder of Yo! Sushi, who experienced just released his new resort, YOTEL. The idea driving the chain was compact but luxury ‘cabins’, so we have been a all-natural companion on that challenge thinking about our background!
Two decades later on we went on to provide mattresses for the 660 rooms in Simon’s New York area, and in 2015 we collaborated with Six Senses Resorts as part of their ‘sustainable luxury’ designs, to offer our mattresses to their international chain of resorts. Currently we work with everybody from Ennismore’s Hoxton lodges, to remote cabins in the Scottish highlands.
High definition: How have the needs of lodges and company modified more than the very last decade?
MK: Perfectly our work with 6 Senses certainly happened at a time where by there was a visible change in the needs of savvier guests all over sustainability qualifications, and also the use of organic fibres – especially when it arrives to wherever they snooze. This mirrored a normal buying conduct development of shoppers putting more imagined into the corporations they assistance, with the ethics and steps of businesses extra crucial than at any time. You are going to uncover that the motels who acted on this switch in behaviour back then are in a significantly more robust posture right now.
Fortunately we have been nicely put to offer the alternatives that lodges wanted – a assortment of fully all-natural fibre beds and mattresses, designed sustainably since working day one.
High definition: What are the vital matters that make your merchandise one of a kind?
MK: Properly to start with, unquestionably just about every bed and mattress is produced by hand under a single roof in our Devon workshop. We are obsessive when it arrives to high-quality control, and have always thought in folks, fairly than equipment. We are similarly meticulous when it comes to sourcing our all-natural raw materials. From the smallest cover go over buttons – we get ours from an artisan button maker, crafted from tagua nuts – to our organic lambswool sourced immediately from regional Soil Association accredited farmers, we go to terrific lengths to find the greatest sustainable, renewable and recycled supplies.
If I experienced to choose 1 matter even though, it is our long-standing dedication to sustainability that genuinely sets us aside.
High definition: What can make your products truly sustainable?
MK: While the relaxation of our industry is scrambling to leap on the sustainability bandwagon, we’re in the fortunate situation of getting had an eco-welcoming method from day one particular.
As an instance, most mattresses on the sector are comprised of non-recyclable, artificial products, handled with substances and designed cheaply in superior portions. It’s these lower-excellent mattresses that are a key contributor to the five million that go to landfill just about every calendar year in the British isles alone – a figure that I come across completely terrifying. Our mattresses are built to final, but when they do attain the finish of their everyday living, the organic fibres can be disassembled, recycled, or – as component of our new Mattress for Existence initiative – the mattress itself can be completely refurbished and refreshed for several much more yrs of excellent snooze.
Absent from our goods, sustainability is at the core of every thing we do. From our solar-run workshop, to our now entirely compostable, recyclable or reusable packaging, we are constantly innovating and refining our eco-mindful strategy.
There is usually space for enhancement and we’re performing really hard to continuously increase the bar. We have not too long ago published our initial Effect Report, with the boldest sustainability method in our market that will obstacle us to do even far more involving now and 2025 – which includes slicing our immediate emissions to zero devoid of the use of offsets. We’re also excitedly awaiting our B-Corp certification, which we are expecting this yr.
> Due to the fact you’re here, why not examine about how Naturalmat will make every mattress?
Naturalmat is one of our Recommended Suppliers and regularly characteristics in our Provider Information segment of the web site. If you are fascinated in turning out to be 1 of our Encouraged Suppliers, you should e-mail Katy Phillips.
Main image credit rating: Naturalmat