HOLLAND — A preferred downtown venue will shortly be part of an upscale resort selection group owned by Hilton.
CityFlatsHotel, 61 E. Seventh St. in Holland, declared it would be part of the Tapestry Collection by Hilton Monday, Feb. 8.
Even though the brand name affiliation won’t turn out to be official until finally Monday, March 15, the Hilton web page has currently begun allowing attendees to e book rooms at the resort.
The moment the affiliation is finish, CityFlats will be the only Tapestry hotel in Michigan.
“Our purpose by joining Hilton’s Tapestry Selection is to help generate loyal Hilton Honors attendees into the home even though decreasing distribution charges,” mentioned Peter Beukema, CEO of Suburban Inns, which acquired the lodge in December 2019.
“The at any time-soaring value of guest acquisition through 3rd-party reserving websites is crippling small unbiased inns. By becoming a member of the Tapestry Selection, we will be on the shelf when an individual is searching any of the Hilton web sites, mobile applications and social media. We also will be visible to far more than 70 million Hilton Honors users who reserve by Hilton.com.”
Suburban Inns owns three other properties in Holland, together with the Courtyard by Marriott on Eighth Road, the Hampton Inn on Felch Road and the Vacation Inn Express on Felch Avenue.
The Tapestry Assortment is centered on distinctive, upscale motels. The determination to affiliate with the manufacturer was created “in reaction to the economic local weather affecting the resort industry,” according to a assertion from Suburban Inns.
Attendees will love some upgrades via the move, like check-in through cell cellphone, the capability to alter home temperature electronically and — sooner or later — the selection to use a cellular device as a Television set distant.
These changes are anticipated to get location more than the next two several years.