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Hilton Grows to 1M Rooms While Responding to Pandemic

MCLEAN, VA—In a year when the travel sector faced difficulties like never in advance of, Hilton weathered the storm by staying correct to its founding purpose—to fill the earth with the gentle and warmth of hospitality. As the COVID-19 pandemic produced unparalleled worries for the travel and tourism business, Hilton made visitor improvements, attained sizeable development milestones and ongoing to positively effects communities all around the earth.

Even as the enterprise confronted the biggest check in its 101-12 months record, Hilton’s resilient, capital-mild enterprise model enabled it to organically reach its one particular million home milestone in the fourth quarter.

Three of the resorts that served the company cross this important threshold paint a photograph of Hilton’s world expansion story: Hilton Backyard Inn Umhlanga Arch in South Africa, illustrating the company’s expansion into Africa Tru by Hilton Savannah Airport in Savannah, GA, showcasing the electric power of the speediest-increasing new brand name in Hilton’s portfolio and the Hilton Yard Inn Guizhou Maotai City in China, supporting supply on the company’s ambitious development aims in the Asia-Pacific industry.

In the meantime, Hilton’s total advancement pipeline continues to be strong, with 2,640 hotels and much more than 408,000 rooms globally.

“It’s been a yr compared with any other, but even in the facial area of remarkable problems, our group users and owners have established that vacation is an unstoppable drive for great,” stated Chris Nassetta, president/CEO, Hilton. “Thanks to their grit and willpower, Hilton has manufactured a change in the lives of so quite a few and positively impacted communities at a time when our hospitality is required a lot more than ever—and together we glance forward to making even far more significant reminiscences in the 12 months forward.”

During 2020, Hilton, in partnership with its resort ownership local community, has found progressive and significant ways to adapt to the modifying requires of its guests, staff members and communities:

Guest Encounter
The pandemic quickly modified guest conduct, priorities and concerns. Hilton responded with commence-up design pace, grounded in a lot more than a century of hospitality know-how to supply reassurance to travelers.

Amongst the improvements:

  • Introduced Hilton CleanStay, an industry-defining common of cleanliness and disinfection in collaboration with RB, maker of Lysol and Dettol and in consultation with Mayo Clinic
  • Redesigned assembly and party ordeals and established new requirements for celebration cleanliness and consumer company with the start of Hilton EventReady with CleanStay
  • Modified cancellation guidelines and took a quantity of measures to present even additional overall flexibility for Hilton Honors users, which include status and details extensions
  • Designed opportunities for Hilton Honors associates to reply to the world-wide pandemic by donating their factors to convert into income and mail right to organizations together with World Central Kitchen, Clear the Globe, Task Hope and Immediate Relief
  • Offered alternative distant working choices via the launch of WorkSpaces by Hilton in the U.S., Canada and the U.K.
  • Continued to provide contactless visitor knowledge possibilities by the Hilton Honors app, enabling company to personalize their encounter with the means to pick out their rooms, check-in and out digitally and use their phones as electronic keys. Visitors have now made use of Hilton’s Digital Crucial to open up far more than 100 million doorways around the world
  • Influenced tourists to make new memories with the worldwide start of our insights-driven marketing and advertising campaign, “To New Memories”
  • Unveiled, for the initial time at any time, DoubleTree by Hilton’s formal chocolate chip cookie recipe so attendees could create an at-dwelling edition of this vacation handle

Reaction to Communities
Hilton continued to find inventive strategies to tackle some of the most important, instant needs of the communities wherever it operates.

  • Partnered with American Convey to donate up to just one million resort area nights throughout the U.S. for frontline professional medical industry experts major the struggle towards COVID-19
  • Expanded partnership with American Convey by a $1 million contribution from American Express to World Central Kitchen to provide healthy, freshly well prepared foods to the frontline health care industry experts who stayed at Hilton attributes in cities throughout the U.S. during the coronavirus pandemic
  • Exposed 2020 Hilton Influence Foundation Grants and achieved more than $1 million in global COVID-19 group reaction attempts
  • Extended Hilton’s hospitality to aid the vacation field occur together to get over the world pandemic which include sharing a great number of stories of groups about the planet supporting each other and serving to their communities
  • Supported Hilton team members searching for digital and distant volunteer possibilities, such as all through its once-a-year Hilton Influence 7 days volunteer party and as a result of partnerships with groups which includes Clear the Globe, Meals on Wheels and far more
  • Remained fully commited to the company’s Journey with Intent 2030 Ambitions to slice the company’s environmental footprint in 50 percent and double its social affect investments around the world. These attempts led to Hilton currently being named the worldwide sector leader in sustainability for the next consecutive calendar year on the Dow Jones Sustainability Indices

Continued World-wide Advancement and Enlargement
Hilton stored dreams of traveling alive by opening remarkable new attributes all around the entire world. All the even though, the company advocated on behalf of house owners, lots of of whom are tiny organizations, who struggled with the journey decline.

  • Revealed vital additions to Hilton’s pipeline such as Waldorf Astoria Monarch Seaside Vacation resort & Club and Resorts Globe Las Vegas (the Hilton Resorts & Resorts, Conrad Hotels & Resorts and LXR Resorts & Resorts brands) in the Americas, Conrad Abu Dhabi Etihad Towers in EMEA and Waldorf Astoria Tokyo Nihonbashi and Hilton Singapore Orchard in APAC
  • Opened new notable properties all-around the globe including Conrad Punta de Mita in the Americas and Susona Bodrum, LXR Lodges & Resorts in EMEA, as well as Hilton Goa Vacation resort and Hilton Okinawa Sesoko Resort in APAC
  • Launched Tempo by Hilton, an approachable way of life brand supplying thoughtful structure, effective services and partnerships, and achieved manufacturer milestones together with the 600th DoubleTree by Hilton

Reaction to Team Users
This calendar year noticed Hilton go from remaining named the No. 1 Very best Corporation to Do the job for in the U.S. to, weeks later on, having to furlough hundreds of workforce members owing to the effect of COVID-19 on vacation and tourism. At every single switch, the corporation leaned into its values to navigate these tricky decisions.

  • Activated Hilton’s Group Member Aid Fund to aid workforce customers who have been specifically impacted by COVID-19 or have a household member impacted by the virus
  • Reversed its recruitment engine to join team members impacted by furloughs and layoffs with accessibility to extra than a million job options by way of the Hilton Workforce Resource Heart
  • Released a new Hilton Alumni Community portal with obtain to appropriate career options, sources, news and facts
  • Fully commited to an expedited recruitment method for team customers who reapply for future roles when circumstances permit
  • Extended Crew Member Hilton Honors position and access to Go Hilton, Hilton’s staff member journey system, for departing group members and provided enhanced Honors standing to current workforce associates
  • Ongoing to gain recognition as a top rated workplace, even as the pandemic ongoing, including staying named to the leading location on the 2020 list of Most effective Workplaces in Larger China
  • Regarded the heroic steps of frontline crew customers with the creation of a new Hospitality Heroes Award
  • Listened to team customers and relaunched the community of 8 Team Member Source Teams committed to creating communities across the firm and launched a Brave Conversation series to foster significant dialogue to carry about long lasting adjust in the midst of an evolving social justice landscape