Fashion Magazine Elle to Open Boutique Hotel in Paris, as Bulgari and Armani Expand Their Hotel Brand Extensions

Europe-primarily based vogue journal Elle has announced strategies to open up a boutique 25-area resort in Paris, described the Small business of Trend on Tuesday.

Dad or mum business Lagardère Group options to open up 15 Elle-branded resorts in the upcoming decade. Maison Elle, established to open up in Oct, will include a library on vogue design and the decor will element will intention to search like the magazine’s photospreads.

A seaside Elle Lodge is in the functions in western Mexico with proprietor-developer Actur, Le Figaro described.

Elle’s move follows a expanding momentum of manner properties investing in manufacturer extensions and licensing deals with motels, described the Organization of Fashion.

Bulgari opened its first resort in Milan in 2004 and now operates 7 across Europe, the United Arab Emirates, China and Bali. Its resorts have observed occupancy surpass pre-pandemic concentrations and income double because 2019, reported Silvio Ursini, govt vice president of Bulgari Accommodations and Resorts. In the coming a few decades, Bulgari will just about double its footprint, opening 5 extra hotels in Moscow, Rome, Tokyo, Los Angeles and Miami Beach.

In March, Armani, which has two motels in Milan and Dubai, introduced it is set to open a third site in Saudi Arabia in 2025. Previously this month, LVMH, which owns more than 50 luxury inns by its Hôtels Cheval Blanc and Belmond Hotel Team brand names, appointed a new hospitality executive, signalling its possess emphasis in the house.

The new Maison ELLE boutique hotel opens in Paris this drop. (ELLE Hospitality)

Go through Extra at Organization of Fashion