May 21, 2024

Just Moments

Travel Groove

Agoda sees increasing demand from customers for final moment deals, launches new instrument

AGODA has released GoLocal Tonight, a instrument aimed at serving to accommodation partners capitalise on the escalating development toward previous moment domestic bookings in this submit-COVID era.

With the uncertainty of new outbreaks, improvements in well being protocols and last-moment vacation constraints, Agoda’s facts reveals a change toward lookups for identical working day check out-ins, and it has created a GoLocal Tonight product or service, featuring even bigger price savings to satisfy this demand.

“COVID has designed a new group of traveller, a single who might previously have been information to hold out at household observing the latest Netflix blockbuster, but who is now so incentivised by the terrific final-moment discounts that they act on impulse for a change of scene, deciding the exact same day to book an overnight keep,” explained Enric Casals, Regional Director Southeast Asia and Oceania, Agoda. 

“The GoLocal Tonight products launching across Asia Pacific helps lodge and accommodation partners to access these travellers and utilise inventory that would or else continue to be unused. In trade, Agoda travellers acquire further more discount rates of up to 30% of their accommodation reservations.”

Agoda’s GoLocal Tonight has more than 2,000 companions signed up to the marketing campaign to-day in marketplaces throughout Asia Pacific which includes Cambodia, Indonesia, Japan, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

Supported by a promoting marketing campaign focusing on prospects by using electronic mail advertising and marketing, PR and social media, additionally in-app and a devoted BLT, the GoLocal Tonight solution will roll-out from February 2021.

“We are frequently looking at innovative strategies to that we can aid our partners’ needs and offer efficient alternatives that strengthen occupancy.  This item is an extension of our productive GoLocal campaign which helped travel domestic travel uptake throughout the globe all over past year. GoLocal Tonight with its massively interesting discounts opens journey to a unique variety of traveller.”