Breaking News

A Glance at Boutique, Comfortable-Model Hotel Provide and General performance

Impartial boutique hotel supply and comfortable-manufacturer resort source has grown in the previous 10 years, and accommodations in these segments have weathered the pandemic better than branded accommodations in some circumstances.

According to The Highland Group’s Boutique Lodge Report 2021, unbiased boutique resort source has developed 5% in the previous 10 years whilst delicate-model assortment source has amplified 19%.

The interactive chart under demonstrates a couple examples of unbiased boutique inns and gentle-branded attributes in the U.S. Simply click on just about every image for extra facts.


The Highland Group defines independent boutique lodges as layout-centric exclusive qualities that are not affiliated with a important nationwide franchise but can be grouped below the identical ownership. Examples consist of Dream Lodge Group and Graduate Lodges.

At the close of 2020, there ended up 850 impartial boutique inns in the U.S. with 93,238 rooms.

In terms of distribution, the most boutique resort rooms were being found in the upper-upscale and luxurious course segments at 37% and 34%, respectively. Independent boutique resort rooms make up 19% of the upscale class and 10% of the midscale class.


At calendar year-finish 2020, tender models comprised 455 motels with 69,528 rooms in the U.S. The higher-upscale course section has the major distribution of tender-manufacturer rooms with 58% of stock although the upscale course makes up 23%. The normal measurement of a new-construct, comfortable-brand name lodge is 138 rooms.

Marriott International’s Autograph Selection is the greatest comfortable brand name with 22,472 rooms.


In contrast to branded motels in the market, unbiased boutique hotels and tender brand names fared considerably better in the course of the COVID-19 pandemic, according to The Highland Group’s Boutique Resort Report 2021.

Like other inns in the U.S., boutique accommodations shut in March and April of 2020 at the onset of the pandemic, but some chain scales of boutique properties’ area supply enhanced much more rapidly from June and during the 12 months.

Some boutique accommodations started retiring rate reductions in the latter section of 2020, letting them to increase income per accessible place.

While 2020 performance metrics were down throughout the board in comparison to 2019 figures, boutique inns claimed a steeper occupancy decline (-51.3%) than all other lodge kinds (-49.8%) in the market. Even so, boutique lodges noticed declines in common every day amount of 17.4%, which outperformed similar accommodations that claimed amount fell 22.6% calendar year above calendar year.

Boutique hotels also saw much less of a reduction in RevPAR. Boutiques saw a decline of 59.8% though similar inns saw a lessen of 61.1%.